Company Office
Malindi, Kenya

We Add Value to our Customer’s Farming Enterprise

We believe in value; the value of our products to our customers, and their value to Afritec. We know we cannot sell products which to not add value to our customer’s farming enterprise, and we believe we can and should capture value from our products through the price of the seed we sell.


For our products to be truly valuable, they must add value to the entire rice value chain, from seed to supermarket. Because our seeds create value over seeds currently being used, and we can measure that increased value, we can place a reasonable value on our seed

Improving the Rice Value Chain

As with any crop, the rice value chain begins with seed; improved seed, pure seed, high quality seed. This is of course Afritec’s starting point. However, while great seed is required, it is not sufficient. Improved fertilizers, herbicides, harvesting and drying technology, aggregation and milling. Until and unless all of these can be addressed, the effects of improved seed will be limited.


However, early testing shows such huge increases in yield and value, hybrid seed by itself can have major impacts on farm family incomes. For standard quality rice, the gross value increase can be simply calculated as the average farmgate price ($400/T), times the yield advantage of one rice cultivar vs another. In our case, we make these comparisons between our hybrid products vs the variety grown by farmers in that area. For Multi-locational trials, we select varieties common to the regions we test in, and then compare to the check variety at each location

Building Other Value Chain Components

Agronomic Practices: In our sales and marketing meetings, we stress the following practices which can impact both grain quality and yields.


These include:


  1. 1. Moving from transplanting or broadcasting to direct seeding. Our experiences indicates planting dry seed into furrows, at 20kg/ha seeding rate (8kg/acre) is preferred. In India and elsewhere in Asia, small farmers are using a plastic pipe with slows cut around the perimeter every 20cm which drops pre-germinated seed on the wet soil.

    1. (a) Reduced water usage
    2. (b) Reduced days from planting to harvest
    3. (c) Reduced labor costs
    4. (d) Increased profits